What is business model canvas?
- Ilakk Manoharan
- Jan 9, 2023
- 1 min read
The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with nine blocks that describe a company's value proposition, infrastructure, customers, and finances. The nine blocks are:
Value Proposition: What unique value does the company offer to its customers?
Customer Segments: Who are the company's target customers?
Channels: How does the company reach and serve its target customers?
Customer Relationships: How does the company build and maintain relationships with its customers?
Revenue Streams: How does the company make money?
Key Resources: What resources (e.g., people, infrastructure, technology) does the company need to create and offer its value proposition?
Key Partners: Who are the company's key partners (e.g., suppliers, distributors)?
Key Activities: What activities does the company need to perform to deliver its value proposition?
Key Partners: What costs does the company incur in order to run its business (e.g., rent, salaries)?
The Business Model Canvas is a useful tool for mapping out and communicating the key components of a business. It can help entrepreneurs and business leaders identify new opportunities, test and validate assumptions, and communicate their business model to stakeholders.
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